A Cultural Odyssey: Experiencing ‘Shrimad Ramayan’ Through the Lens of a Film Journalist


As a film journalist with a keen eye for the evolving landscape of Indian television, my recent experience at the grand launch of Sony Entertainment Television’s ‘Shrimad Ramayan’ was nothing short of a cultural revelation. Held in Umergaon, Mumbai a place steeped in mythological significance, the event was a vibrant testament to the enduring legacy of Indian epics.

‘Shrimad Ramayan’, set to premiere on January 1, 2024, marks a pivotal moment in Indian television. The show, airing Monday to Friday at 9 PM exclusively on Sony Entertainment Television, promises to be a spectacular rendition of the ancient epic. Collaborating with Swastik Productions, the network has ventured to bring this timeless saga to life, and my firsthand experience of the show’s sets and interactions with its cast and crew was a journey into the heart of Indian storytelling.

The character portrayals in ‘Shrimad Ramayan’ are profound. Sujay Reu as Lord Rama embodies the virtues of the Maryada Purushottam with finesse, while Prachi Bansal, as Sita, radiates grace and strength. Nikitin Dheer’s portrayal of Ravana adds a compelling depth to the antagonist, and Nirbhay Wadhwa’s Hanuman is both powerful and endearing. Basant Bhatt as Lakshman, Arav Choudhary as King Dasharath, and Shilpa Saklani as Queen Kaikeyi complete this stellar cast, each adding layers of complexity and emotion to their roles.

The show’s sets are a marvel of art and technology, reimagining the splendor of Ayodhya and the might of Lanka. The craftsmanship displayed in recreating these legendary locales is commendable. Each set piece, from the regal courts to the mystical forests, is a visual delight, promising to transport viewers back in time.
My conversations with key figures like Neeraj Vyas, Business Head of Sony Entertainment Television, Sony Sab, Pal, and Sony Max Movie Cluster, and Siddharth Kumar Tewary, founder of Swastik Productions and producer of ‘Shrimad Ramayan’, shed light on their vision.

They aspire not only to entertain but to educate and connect generations to our rich cultural heritage.
This rendition of ‘Shrimad Ramayan’ is more than a television show; it’s a cultural bridge linking the past and the present, the traditional and the contemporary.

Its visual storytelling is a blend of grandeur and authenticity, aiming to resonate with a global audience while staying true to its roots.
As I left the sets, filled with a sense of pride and awe, it was clear that ‘Shrimad Ramayan’ is not just a retelling of an epic tale, but a celebration of our collective cultural memory. With its impending launch, the show is set to redefine the parameters of mythological storytelling on Indian television, offering a visual and emotional journey that is bound to leave an indelible mark on its audience.
‘Shrimad Ramayan’ stands as a beacon of Indian culture and storytelling. For us at UNI Patna, and for viewers across the globe, this show promises a journey into the heart of India’s glorious past, rendered with a finesse that only Sony Entertainment Television and Swastik Productions could achieve. As we await its premiere, we stand on the cusp of witnessing a new era in Indian television, one that honors our heritage while paving the way for innovative storytelling.